The on effect to brand evangelizm of brand image,trust and satisfaction mediating role of brand identification and brand love

The purpose of this research is to investigate the mediating roles of brand love and brand identification in the effect of brand image, trust and satisfaction on brand evangelism. Passenger car owners living in Elazig constitute the main mass of the research. Convenience sampling method, which is one of the non-random sampling methods, was used in the study. The survey method was used to collect the data in the research and it was obtained by conducting one-on-one interviews with the participants. A total of 460 car owners were surveyed, but 448 questionnaires were processed because the questionnaires marked as incomplete, false and incorrect were excluded from the study. In the analysis of research data; arithmetic mean, standard deviation, reliability analysis, confirmatory factor analysis and regression analysis were used LISREL and SPSS 22.0 package statistics programs was used while performing the analyses. According to the results of the analysis made throughout the research, the brand image; brand trust, brand satisfaction and brand evangelism positively, brand trust; brand satisfaction, brand love and brand identification positively, brand satisfaction; It has been observed that brand love and brand identification positively affect brand love and brand identification, and brand evangelism positively. At the same time, it has been observed that brand love and brand identification have mediating effects.