Marketing Practices and the Performance of SMEs: The Case of North Iraq

The market orientation and business performance of small and medium enterprises in northern Iraq will be examined by this study (SMEs). Despite the fact that their associations have attracted considerable scholarly attention, very few studies have been conducted on north Iraq's (SMEs). There is also a goal in this study to examine the relationship between business performance and market orientation. In the north of Iraq, (SMEs) play a crucial role in economic growth. They are a major source of job creation, poverty reduction, and gross domestic product. To investigate these relationships, a framework was developed based on theoretical considerations. A self-administered questionnaire survey was used to test the model on a sample of 80 companies. The correlation analysis resulted in a Market orientations and business performance have a good relationship.