Effects of social media to customer perception in modern marketing and application in Diyarbakır center

The most important role of marketing in companies is to create a bond between customers and companies. A companies success depends on its proximity to the customers. With the globalization, the developments in information technologies and increase level of education of consumers, it became inevitable to develop new marketing strategies. Customers became the center of modern marketing. With the use of social media tools companies started to determine their strategies according to customer behaviour and comments. Present study aims to investigate the effects of social media to customer perception in modern marketing. Present study used a questionnaire in order to evaluate the hypothesis of the study. According to the results of the study there is a positive and meaningful relationship between social media and customer behaviour. Especially the results of the study indicate that social media posts are mainly effective in customer behaviours. Key words: Marketing, modern marketing, social media, consumer perception