Popüler kültür ve reklam arasındaki dinamik etkileşim, örnek çalışma: İxir televizyon reklamları

In the scope of the thesis, the ?advertising? concept-- rather than its economicdimension-- is taken as a matter of culture under the form of popular culture, servingas a repository for social and cultural data. How the dynamic interaction and themutually exclusive culture generation among advertising and popular culture takesplace is examined upon the latest commercials for validity and up to datedness.Furthermore, İxir TV commercials, because of their periodical importance, richcontent and popularity are chosen as the sample case for further investigations.