The moderating role of organizational culture in the effect of competition strategies on R&D activities of enterprises

The aim of this study is to investigate the regulatory role of organizational culture in the effect of competition strategies on R&D activities of enterprises. The effect of cost leadership and differentiation competitive strategies on R&D activities of enterprises is discussed. In the dimensions of uncertainty avoidance and power distance, the regulatory role of organizational culture in this effect is also examined. For the purpose of the study, the data of the research were obtained from R&D centers operating in various sectors. Data obtained from a total of 171 people (at least three from each company) from 52 R&D centers participating in our study were tested with correlation and regression analysis. According to the results of the research, contrary to the expectations, there is a positive relationship between the cost leadership strategy and the R&D activities of the enterprises. There is a negative and significant relationship between the differentiation strategy and the R&D activities of the enterprises. In other words, while the cost leadership strategy positively affects the R&D activities of the enterprises, the differentiation strategy affects the R&D activities of the enterprises negatively. When the results of the regression analysis are evaluated in general, it is seen that the power distance dimension of the organizational culture has a regulatory and positive effect on the effect of the cost leadership competition strategy on the R&D activities of the enterprises. The power distance dimension of the organizational culture has a regulatory and positive effect on the effect of the differentiation strategy on the R&D activities of the enterprises. The regulatory and negative effect of the uncertainty avoidance dimension emerges in the effect of differentiation strategy from competitive strategies on R&D activities of enterprises. The uncertainty avoidance dimension has a regulatory and negative effect on the effect of the cost leadership strategy on the R&D activities of the enterprises.