The Role of Telecommunication in Banking Industry of North Cyprus

ABSTRACT: This thesis examines how information technology became one of most important factors that affect bank’s client’s lives these days. The research was focused on all twenty two banks including public, private and also foreign banks performing in North Cyprus. The data collection based on both primary and secondary surveys consist of questionnaire, journals and articles were used to measure the factors that influence the bank’s clients for choosing electronic banking in North Cyprus. The study shows that the followıng factors, (i) perceived usefulness (PU), (ii) perceived ease of use (PEOU), (iii) attitude toward behavior (ATB), (iv) subjective norms (SN), (v) perceived benefit (PB) and (vi) perceived risks (PR) affects clients’ intention to accept and adopt all kinds of electronic banking. ATM machines as well as other similar channels such as internet banking, mobile-banking and pc-banking are known as electronic banking systems that provide almost all banking services to the clients via electronic devices. The hypotheses were investigated for the total sample of 320 respondents. However, only 263 respondents were acceptable. The finding indicates that factors such as PU, PB, PBC, SN and ATB have a constructive impact on intention and acceptance related to usage of electronic banking in TRNC. Keywords: TRNC, Electronic banking, Perceived usefulness, Perceived ease of use, Perceived benefit, Perceived risk, Attitude toward behavior, Subjective norm. …………………………………………………………………………………………………………………………