The investigation of the "Somuncu Baba Aşkin Sirri" cinema movie from the perspective of city marketing for the promotion of the Aksaray

Cities have started to use different marketing tools to promote themselves. One of them is to carry out marketing activities through the feature film which is the subject of our research. One of the major problems of Aksaray is that despite the fact that it has been a province for nearly 30 years, most of the people in our country still do not know Aksaray as a province. With the project designed to address this problem, "Somuncu Baba Aşkın Sırrı" was shot and found its place in the nation-wide vision. The use of cinema for the philosophy of city marketing is discussed in detail through the example of "Somuncu Baba Aşkın Sırrı" and the effect of the film on the promotion of the city is examined. In this research, qualitative research method was used to reach the determined goals. As a method, a sample analysis of the news, comments and statements in the press before and after the release of the feature film, information obtained through interviews from the project participants, and whether the film contributed to the intended point were evaluated in terms of indicative science. Through the findings of the study, it was found that the film was incomplete in terms of contributing to the promotion of Aksaray.