The effect of political marketing activities on voter behavior: Trabzon province example

Political marketing activities, as an essential component of election campaigns, profoundly impact voter behavior. This thesis aims to understand the decisive role of political marketing on voter preferences, attitudes, and voting behavior by systematically examining this interaction. It is to systematically examine and understand the effects of political marketing activities on voter behavior. The research evaluates political marketing strategies and campaign activities and the effects of these activities on the political preferences of voters in the province of Trabzon over a certain period. The scope of the study includes various strategies in election campaigns, political advertisements, the use of social media, and similar marketing activities. It also considers various measures to understand preferences, attitudes, and voting behavior among voters. Methodologically, quantitative research methods were applied in the study, and the data were collected from primary sources by survey. All data obtained was analyzed and interpreted via the SPSS package program. The unique aspect of the study is that it investigates in detail the effects of political marketing activities on voter behavior and limits the study to a specific sample such as Trabzon. This study provides a comprehensive analysis to understand the unique and in-depth effects of political marketing on voter preferences. In this respect, the study focuses on increasing knowledge about the determining factors of political marketing in voter behavior by filling the gaps in the literature. It aims to be an essential resource for researchers, policymakers, and campaign strategists who want to understand the relationship between political marketing and voter behavior. The results of the study show that political marketing activities have a significant impact on voter behavior. Campaign strategies, political advertising, and social media use are decisive in shaping voters' preferences, attitudes, and voting behavior.