The effects of political marketing practices on generation

It is very important for political parties and candidates to know about the behavior and attitude of voters to be successful. Therefore there are some political practices and activities that comprehend variety and diversity helping political parties and candidates to be successful in the elections they participate in. The political parties and their members should follow some of the rules and carry out some activities to get the support of the people who will vote. However, it is not so easy to get the support of voters. Because there are some certain issues that influence the voters' behaviors. Nowadays, after some developments in technological devices and mass media communication devices, the improvement in the income of the people along with the advancement in the level of education of the people, there have been some differences in voters' behaviors as well. In another words they have started to act more aware. According to the research study the political parties or the political figures, who give advertisement most or communicate with the society most, tend to be elected by the people mostly. This research study is composed of four parts. In the first part of the study the conceptual frame on political marketing, in the second part the voters' attitudes, in the third part the generations are discussed. In the fourth part according to topic of research study the effects of political marketing practices on generation-y votes is studied via a questionnaire. This survey is applied on Aksaray University students.