Opponent marketing in political parties

In this study; it is evaluated that opponent marketing in political parties in terms of voters? demographic characteristics.The study consists of four parts. In the first part, emergence of marketing, development of marketing, marketing mix elements and basic concept of marketing were examined. In the second part, politic concept, political institutions, political powers, democracy, political culture, political participation and election systems and election in Turkey were examined. In the third part, political marketing concept, development of political marketing, aims and attitudes of political marketing and political marketing mix elements were examined. In the fourth part, there has been a research analyzing opponent marketing in political parties sample of Trabzon. For this purpose, there were face to face questionnaire with 371 voter. In the analysis of questionnaire, factor analysis, one sample t-test and Multivariate Analysis of Variance (MANOVA) testes were used.The most important result of this research is; voters think that the main opposition and the second opposition party bring in vote to the rulling party with their political activities.Keywords:Political Marketing, Opponent Marketing, PoliticalParties