The effect of social media to word of mouth marketing and consumer trends: Facebook case

With today's rapid advances in information technology it is easier to shorten the distance between people and communication. These changes in terms of marketing communications increases further the importance of word of mouth marketing. In this research measuring the tendency of consumers via social media (over the social network facebook) womm (word of mouth marketing) and this tendency aimed to investigate based on socio-demographic charateristics. For this purpose a survey was carried out on social media users. As a result of quantitative studies conducted, achieved positive and negative womm trends took place over social media, is affected by socio-demographics. Social media also plays an important role in the purchasing decisions of consumers.