Social media tesettur wear choose the effects of the consumer buying behaviour

Today, communication technology is developing rapidly herself. The most important of these is social media. Social media; They were linked by communicating with that person and other persons to express themselves is a set of Internet-based applications. Applications found in social media is shaping influences the purchasing behavior of consumers. Spread on social media in recent years and is particularly fashionable clothing veil of great importance in the promotion of the clothing fashion bring, and consumers. Social media plays a big role in terms of both consumers and businesses. Therefore, it is important to examine the impact of social media on consumer behavior veil who choose to wear. This study consists of theory and practical part of the veil and social media aims to reveal the relationship between the behavior of consumers who prefer to wear. The theory part of the study; social media, social media tools, and so on purchasing behavior and the factors influencing this behavior. It is made of the literature related to the topic. In the research department; social media veiling questionnaire which was prepared in order to determine the impact of consumer behavior who choose to wear, were answered presenting social media users. 1000 social media users the responses of the resulting data were analyzed using SPSS software package all data. As a result, the veil has emerged that they are affected by social media in the process of consumers who prefer to buy clothes.