A study upon the quality of the service perceived in sports establishments

There might be differences in the perception of the quality of service between the service given by the service business and the service receivers. In terms of this point, the quality of the service comes into prominence. The quality of the service is also matters for the sports business which can be considered as a service business. This study which is to determine the perceived service quality in sports business was conducted in the business which offer fitnes service in Ankara. The sample of the study was formed by the 205 member of the gyms. 114 of the members are male and 91 of them are female. As a data collection tool, ''Service Quality Assessment Scale'' developed by Lam (2000) and adapted into Turkish by Gürbüz et al. (2005) and for which studies for validity and reliability done was used. The evaluating of the data gained by the survey, SPSS package was used. According to the results of the study, in terms of expected service quality in changing rooms, members who are 48 years old and above are more satisfied than the other members. Also, single members have higher results in terms of service quality in changing rooms than married members. Key words: sports business, service quality, quality