Researching sport center members expectation and perception to service quality (Example of Gaziantep)

Aim of this study is researching spor center members? perception and pleasure to service quality. Field of this research is consist of members of sport center which are active in Gaziantep while this study is done with 259 person who are active members of eight sport center in same city. (n=259) SQAS (Service Quality Assessment Scale)service quality scale, which is developed by Lam, Zhang and Jensen (2005) and validity and reliability research is done by Gürbüz, Koçak and Lam (2005) in Turkey, is used fora im of researching sport center members? pleasure to service quality. Internal consistency of this scale is tested by Cronbach Alpha method. ?Independent-illustrate T test? and ? one-way variance analysis? are used to find differences between groups. Service quality dimensions?reliability parameters are found over 0.90. Although test results shows as womens? points are higher than mens?, T test results shows that there is no difference in Common Service Quality. (t(257) = 1.553, p>0.05) As to age, young adults? service quality points are clearly higher than adolescents? points and adults? points. As to education level variable, undergraduates? staff expectation points are clearly higher than high schoolers? and primary school students? points. Depend on participation span, test results shows that in comparison, which is done according to Common Service Quality sub dimension, the difference between service quality points is not important. (F4,258 = 0.73, P > 0.05). As a result, in evaluation of sport center active members? expectation and perception, their expectation is higher than their perception and this perception can not meet sport center members? expectation.Key words: Service Quality, Expectation, Perception