Analysis of the impact of status consumption and materialism on impulse buying behavior

The basic aim of this study is to research the effect of the status consumption and materialism on the impulse purchase. The scope of the research is consisted of 18 year and older consumers living in Diyarbakır province. In the study, data from a total of 472 participants were collected with the help of face to face survey method benefiting from convenience sampling method, one of the non-random sampling methods. In the analyses of the data within the context of the study, the programs such as arithmetic mean, standard deviance, frequency distribution, reliability analysis, exploratory factor analysis, variance analysis and regression analysis were made use of. During the process of the analyses, SPSS 22.0 packet statistical program was used. As a result of regression analyses carried out in the study, the happiness and wealth which composed the sub dimensions of materialism have a meaningful and positive effect on the status, consumption and the impulse purchase. Moreover, the status consumption also has a meaningful and positive effect on the impulse purchase. However, as a result of variance analyses applied, it was established that the survey respondents had significant differences statistically between the levels of the status consumption, the sub dimensions of materialism, like the happiness and wealth and the impulse purchase.