The Street Advertisement’s Influence On Ismet Inonu Boulevard, Famagusta

ABSTRACT: Street is an outdoor space with various physical and visual dimensions. Since many important actions take place in the street, it has great impact on daily life of the society and also on people‟s interactions. One of the most important factors in the visual quality of the street is street advertising. Its role is to present services and commodities and also to deliver social messages in addition to many other different factors. Advertising also has specific physical characteristics such as color, size, lighting and the material, which it is made of; and they have direct effect on the visual performance of the street. Ismet Inonu Boulevard known as Salamis Road is one of the main distributer of Famagusta and because of its situation has specific importance. The main entrance gate of Eastern Mediterranean University is located on this street. Besides, concentration of entertainment places and also commercial buildings are mostly on this street. As far there are various kinds of mix-use buildings along this street. This study is focus on the influences of street advertising on Ismet Inonu Boulevard. Initially all the boulevard is analyzed through observation. Similar visual problems are observed all through the street, which can be mentioned as the variety of sizes and materials used in advertising signs that interrupt the harmony in visual appearance of the street; therefore the section between EMU entrance and Gulseren junction point is selected on case study. Accordingly, total 94 buildings‟ advertisements are analyzed through physical analysis on site. While analyzing the advertisement, their types, sizes, materials, lightings, fonts and colors are considered in order to determine their influences to Ismet Inonu Boulevard. This study is organized under 4 chapters. Introduction is given as the first chapter. Then, theoretical information is given in the second chapter, which is about street characteristics and street advertising. In the third chapter, evaluation of the case study is presented; and the last chapter is the conclusions. For this research, physical analysis method is used as well as theoretical review. Inventory forms are prepared and the site survey is carried out at case area. Findings of this study clarified some positive and negative issues about types of street advertisement on Ismet Inonu Boulevard, as well as font size, material used in signs, lightings applied on signs and facades and the colors of advertising signs. Keywords: Street, Advertisement, Street Advertising, Ismet Inonu Boulevard. …………………………………………………………………………………………………………………………