Tasarım ve üretimin sanallaştırılması

ABSTRACTVIRTUALIZATION OF DESIGN AND PRODUCTIONBaşar ErdenerMFA in Graphic DesignSupervisor: Assist. Prof. Dr. Mahmut MutmanJuly, 2006This study aims to make an analysis on the meaning of products with regards to recentdevelopments in design and production technologies. The notions of the use, exchange andsign values of products are aimed to be questioned and explored through relevant instanceswithin the consumption logic. Mass customization, as an outcome of recent advances intechnology is argued through its effects on the meaning and presentations of products withinthe market. It is also discussed in this thesis how the computer aided design andmanufacturing affects the mode of production and how this reflects on the representations ofproducts that we encounter.Keywords: Computer Aided Design, Mass Customization, Use Value, Exchange Value, SignValue, Hyperreality, Industrial Design