A research on the Islamic economic dimension of consumer behaviors

Understanding the consumption behaviors in the changing and transforming consumption culture and examining the influencing values is a very important issue for researchers and operators. Religions are also values that have been continuing since the past periods, which touch on every subject related to all areas of human life. Consumption and religion or belief, worship and values have been in different relationships throughout history. With the effect of consumption culture that modern society has transformed, religious values have undergone different transformations. For this reason, the effect of Islam on consumption behaviors is considered as an important factor, especially in today's consumer society structure. The aim of this study is to examine the relationships between consumer behavior and Islamic religious values. In addition, another aim of the study is to reveal whether the religiosity levels of consumers differ in terms of demographic variables (gender, age, education level, marital status and occupation). The study was prepared in the quantitative research model. In order to diversify the demographic variables of the participants, transportation was provided to individuals in different cities. This research was carried out by questionnaire technique and analyzed using frequency analyses, independent t-test, one-way ANOVA test and multiple linear regression analysis. According to the results obtained from the study, there were significant differences in religiosity and consumption behaviors according to demographic variables. According to the other findings obtained from the research, it was seen that the religiosity of the participants was related to the dimensions of hedonic consumption, utilitarian consumption, conspicuous consumption, extravagant consumption, consumption in accordance with Islam, but not with the perfectionist consumption dimension. In addition, despite the fact that the Muslim individuals participating in the study had the lowest average rate of performing prayers and reading the Qur'an in the analysis results, it is noteworthy that these prayers are the most explanatory and most important factor, which has a negative relationship with the dimensions of wasteful consumption, conspicuous consumption, and hedonistic consumption attractive results.