An analysis of factors effecting the consumers' preferences for GSM operators a case of Ağri porovince

In this study, it is aimed to determine the factors that affect the GSM operator preferences of costumers. For this purpose, 411 questionnaires were conducted by interviewing face to face with customers. The data obtained from the research were analyzed by using SPSS program, factor analysis, reliability, independent groups t test, one way anova and chi square tests. 40.9% female and 59.1% male constitutes the research participants. In addition, 80.5% of the participants have already subscribed to one of the GSM call tariffs. In the factor analysis conducted in the study, variables were collected under 3 factors; "Customer satisfaction and service, "Product features" and" External environment." Also, the relationship between the GSM operator and income, and the relationship between the tariff currently used and former GSM tariff were examined by using chi-square test. As a result, it is determined that there are relationships between all three variables (income, current tariff used, GSM operator used before).