Üretim ve reklam kararlarının tek periyotta, bütçe kısıtı altında koordinasyonu

In this study, we consider the production and advertising decisions in anewsboy setting with a budget constraint. Regression models that elaborate theeffects of advertising on sales are investigated and various sales responsemodels are presented. An application in soluble coffee market is also provided.Linear and power response functions are incorporated to jointly consider theproduction and advertising expenditures in a single period newsboy setting.Our numerical analyses indicate that production and advertising expenditurepercentages are more sensitive to budget than the lost sales cost and theuncertainty (variance) of the demand.Keywords: Advertising, Sales Response Functions, Newsboy Problemxi