The use of color in the design of film posters between 2007-2017: Analysis of science fiction, romantic comedy, action and 3d animation types

The banner that appears at the end of a particular design process and is among graphic design products is a tool that sends messages to the masses. A picture element or a visual image that is supported in a correct color allows the poster to achieve its purpose. Film posters, among the mass media, should be designed to ensure that the message is delivered to the consumer in a short and effective way. Posters prepared with the aim of informing, promoting and increasing sales can be considered successful when they become artistic products. Therefore, before starting the design of film posters, the reference of the same type of posters should be taken, the target audience of the film should be examined considering the color preference. In this study, poster studies of films made in the last 10 years were discussed. The poster is a design element to examine with various examples of color size. In this study, film posters prepared on the digital platform are examined by the selected sample posters. According to the Internet Movie Database (IMDB-Internet Movie Database), these film posters were selected from the posters of films with a score of 7.0. The aim of this study is to determine the similarities and differences between four different types of film posters, which colors are preferred, and the color usage among these genres. In addition, the analysis of which colors or combinations of colors are included in each type will be analyzed. To visually display analysis results and findings, an existing film will be selected and the color scheme of the selected film's banner image will be recreated four times to match all the different types previously analyzed. In this way, the color will be determined as an element that changes the perception of the film according to each type and the effect of the color of the preferred poster on the film will be determined as an individual identity for the film.