Usage of coca-cola and pepsi-cola brands in advertisement

Today, the hard conditions competitive of environment, brands needs to develop strategic plans and produce new slogans in order to compete in the market. For this reason, many theories has been developed on advertising and marketing strategy. From product design to packaging, the shelves its stance on the consumer meets where ever applicable at all stage are the result of these strategies. Today's enterprises attach more importance to the demands and expectations of the consumer from the past. The target audience sees various ads at all stages of daily life.They may be intended to enhance brand awareness or thmay be just for direct sales. Creative strategies and advertising campaigns creating ad providers and advertisers no longer the target audience by paying attention to their frequency of use of the tools to prepare. Today's customers are using the all media technology and getting the flow of information in this way. Institutions are now creating their corporate image by using these advertising tools. In this study, a conscious understanding of the concepts of creativity and creative strategy, advertising media, and in particular the implementation of the strategy of positioning is important for the understanding of the format. Mentioned among the world's most valuable brands, Coca-Cola and Pepsi-Cola brand positioning strategies, slogans studies, how they are used in ad campaigns and commercials are the basis of this study.