Determining the food and beverage preferences of consumers in shopping centers: The case of Ankara

Determining the food and beverage preferences of consumers is considered important for the food and beverage industry and food producers in today's world.This research was planned and concluded with the aim of examining the food and beverage preferences of consumers in the food courts of shopping mall according to their eating habits, demographic information (gender, agei education level, economic situation, occupation). The sample of the research consists of 387 participants who live in Ankara and consumes on the food courts of shopping malls in Çankaya district. SPSS 24.0 statistical package program was used to analysis the data obtained from the study. The t-test and one way ANOVA test was used to analyze the variation of the scale score according to demographic characteristics. The significance level of p<0.05 was accepted in the analysis. The most effective Factor in the food and beverage preferences of the participants was determined as the product feature. More than half of the participants stated that they consumed the evening meal on the food courts. The most preferred foods by consumers are hamburger, lahmacun, pizza, İskender kebab, fries, saladand döner kebab. The most preferred drinks was determined as ayran, cola, tea and water. The food and beverage preferences of the participants show a statistically significant difference in the dimensions of 'product features', 'menu features' and 'pricing' according to their income levels (p<0.05).