Research about cause related marketing efford's effect on customers butter brand decision in Ankara Keçiören supermarkets

Cause related marketing is a marketing communication activity which has been applied in many western countries since 1980?s. Basically cause related marketing is an activity which makes the consumer a part of a social event by a commercial company. By this, companies are trying to get a positive attitude and reputation on their potential and active customers.Lately the increasing competitive warfare pushes the companies to look for a different way of marketing. So that, the existent marketing activities had to change and develop. On the other hand according to this situation today?s customers are getting different too. The customers may take care of social cooperation with quality and price factors. This makes companies to take more intensively care about social cooperation with non-profit organizations. We can say the importance of the cause related marketing is getting increased for the companies which are in search of competitive advantage.The aim of this research is defining the behaviors of the customer?s brand decisions for the basic consumer goods when they are facing the cause related marketing.The main research question of this thesis is ?Is there any changing for the supermarket customer?s brand decision when they face with the cause related marketing activity?. According to this main question; other questions has been defined and these all has been tried to measure by three phased question form.Data collection of this research has been collected from supermarket customers who live in Ankara-Kecioren. The time for collecting the data has came up on summer time so that the population of the city was lower than the other periods of the year, this must be taken into account. The collected data has been examined by SPSS program.