Analitik ağ süreci ve porter elmas modeli ile ulusal rekabet analizi: Türk hazır giyim sektöründe bir uygulama

Porter explores a diamond model for national competitive advantage which hasfour main; Demand Conditions (Home Demand Composition, Internationalization ofDomestic Demand and Demand Size & Pattern Growth), Factor Conditions (HumanResources, Physical Resources, Knowledge Resources, Capital Resources and Infrastructure),Related and Supporting Industries (Textile, Logistics, Department Stores and Advertisement),Firm Strategy, Structure and Rivalry (Goals, Domestic Rivalry, New Business Formation,High Quality Design & Agility and Strategy of Domestic Firms) and two external factors:Government (Foreign direct investment & Import regulation, Tax law and Stability) andChance (Political and Random factors).Porter?s diamond is explanatory but not deterministic. So, Analytic Network Process (ANP)will be used because of the diamond?s network structure. Apparel sector is selected for itsrising export shares for modeling. Possible strategies to export 50milliard $/year in 2010 are:New Organizations, Structural Investments, Quality Improvement, Marketing andTechnology Development. The prioritization of the strategies is determined by ANP?ssoftware SuperDecisions for Turkey despite the China threat because of the recovery of thequotas by WTO with respect to ATC.Keywords: Porter?s Diamond, Analytic Network Process, Turkish Apparel Sector,SuperDecisions.