Perception, attitude and behavior of Thrace's ecoturism in the process of compliance with the European Union: The sample of Tekirdağ

Inthisstudy, perceptions, attitudes and behaviors of thepeople of Thrace region towards ecotourism in theprocess of harmonization with the European Union were investigated. Quantitative research method was used in theresearch. The data required with inthescope of the research were collected by a questionnaire and analyzed in SPSS 22.0 and AMOS 26.0 programs. Firstly, frequency analysis was performed according to the demographic characteristics of theparticipants. Then, perceptions of ecotourism activities were examined. Finally, the relationship between the participants' perceptions of ecotourism, their attitudes towards the potential of ecotourism, the need perceptions for the establishment of ecotourismunits in the EU process and theperceptions of ecotourism are examined. According to the results of there search, the perception of eco-entrepreneurship and theperception of the need for the establishment of ecotourismunits in the EU process affecteco - entrepreneurship. KeyWords : Ecotourism, Thrace, Eco-entrepreneurship, Ecotourism