Balıkesir urban cuisine and its effects on destination marketing

While there are studies on the concept of destination marketingin the literature, studies on the concept of urban cuisine are limited. In this study, the effects of urban cuisine on destination marketing in Balıkesir are examined by associating the concepts of city and cuisine. In addition, as a marketing tool of the city cuisine, it is aimed to reveal the data on the ways to be followed for the marketing of the destination. The scope of the research consists of domestic tourists visiting Balıkesir. Questionnaire technique, one of the quantitative research methods, was used in this study. The survey consists of demographic evaluation questions, questions that reveal the level of awareness of the Balıkesir cuisine, and 25 statements created to measure the effect of urban cuisine on destination marketing. In the light of all the data, it is aimed to analyze the possible effects of the Balikesir city cuisine, which has two coasts and the characteristics of two regions, on the marketing of the destination. The findings were analyzed and interpreted with a statistical program. As a result of the study, it was concluded that the city cuisine has an effect on destination marketing. It is hoped that this study will be a source for further research.