A study to determine the effect of municipal services on city brand: The example of Yozgat Municipality

This research, titled as "Yozgat Example: A Study to Determine the Effect of Municipal Services on the City Brand," aims to examine the effects of municipal services on a city's brand identity. The study provides an important perspective on understanding the factors that increase the brand value of cities and how municipalities can reinforce this value with strategic service planning. The research aims to reveal how the services provided by municipalities in a wide range from infrastructure services to cultural events, from cleaning to transportation services shape the perception of cities in the outside world and their internal dynamics. It also aims to provide strategic recommendations for local governments by determining the role of these services in creating the brand perception of cities. Understanding the effect of municipal services on the city brand will not only make the city more livable, but will also allow cities to increase their competitiveness on a global scale. This study addressed the subject with a holistic approach, using findings from both theoretical knowledge and field research.