The effect of need for uniqueness on customer participation behavior dimension of value co-creation behavior through product involvement
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Abstract (EN)
The aim of this study is to investigate the effect of the need for uniqueness on customer participation behavior, which is a dimension of value creation behavior through product involvement The sub-purpose of this study is to investigate the effects of customer participation behavior, which is a dimension of value co-creation behavior (personal interaction, responsible behavior, seeking information, sharing information), on each other.
Author
Işıl Karapınar Çelik
Institution
How to Cite
Işıl Karapınar Çelik (Master Thesis). The effect of need for uniqueness on customer participation behavior dimension of value co-creation behavior through product involvement, 2020, Bolu Abant İzzet Baysal University.
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