The role of the graphic design in the percepti̇on of a brand

Design is an important phenomenon which nowadays takes place in almost all areas and is dealt with in many fields. Graphic design is its dimension.Graphic design has had an influence on many areas and has become an interdisciplinary element.Graphic design, which has an important place in a competitive World which has increased especially nowadays is quite important fort he recognition and perception of a firm or a brand.In this thesis, the role of graphic elements and graphic design in the perception of a brand has been studied searching brand, in-depth interviews with the final chapter which is rather a comprehensive issue, and concepts regarding it. In the study the research part of the company employing the in-depth interviews with different media application and answer the question why he did what in practice will be discussed .