Creating content of a brand on facebook page: An analysis on digital agency employees

Individuals have been spending more time on social networks and blogs every passing day. When amount of produced and consumed content increased, being high quality is being a necessity for content within the context of putting brands forward. At this point, brands and agencies has a role in understanding expectations of consumers and process of creating content. Within the context of study, consumer behaviour theories, factors that influence consumers, social media usage and necessary features of content which is shared on Facebook were linked up. In research section, methods which are used in field were identified by interviewing employees of a digital agency that operates in İstanbul and factors that influence content production process were discussed within the context of consumer behaviors and theories. Role of Facebook platform in content production process and contribution of it to brands within the context of target audience were onserved. Keywords: Social media, consumer, Facebook, content, content production process, digital agency employees