Problems encountered in the process of brand promotion and opening to foreign markets of growing family companies: Samsun example

It is very important to effectively manage brand promotion activities and the processes of opening to foreign markets for the success of growing family companies that play a major role in all markets. For this reason, studies conducted or to be conducted on the research of brand promotion activities and opening up to foreign markets of growing family companies will provide great benefits for growing family companies. For this reason, the aim of this study is to examine the problems faced by growing family companies in the processes of brand promotion and opening to foreign markets and these processes. In the current study, firstly, a theoretical framework was formed with literature reviews. Afterwards, a survey was conducted to collect the opinions of family companies about business management. The obtained data were analyzed by normality test, factor analysis, reliability analysis, percentage, frequency and arithmetic mean values, t test, analysis of variance, correlation analysis and regression analysis methods. Keywords: Growing family businesses, brand promotion activities, opening to foreign markets.