The role of final delivery in customer satisfaction with online retail experience
2023
0 views
0 downloads
Advisor: Doç. Dr. Murat Seyfi
Abstract (EN)
Online retail has gained an importantplace in ourdailylives. Withtheincreasingnumber of consumers in the online retailexperience, thisconcept has alsobecomewidespread in the marketing literature. Inthisstudy, theconcept of online retailexperiencewasinvestigatedandtherelationshipbetweenthe final delivery step andcustomersatisfactionwasrevealed. Inthiscontext, the role of thelastdelivery step in therelationshipbetween online retailexperienceandcustomersatisfactionwasexamined in theresearchconducted on consumersaged 18 andolderwhohave online retailexperience. Theresults of theresearchrevealedthatthe online retailexperience has a significantpositiverelationshipbetweencustomersatisfactionandthe final delivery step. Inaddition, thepartialintermediaryeffect of the final delivery step wasfoundbetweenthe online retailexperienceandcustomersatisfaction.
Author
Dr. Simge Keklikçi
How to Cite
Simge Keklikçi (Master Thesis). The role of final delivery in customer satisfaction with online retail experience, 2023, Tokat Gaziosmanpaşa Üniversity.
Keywords
License
Tüm Hakları Saklıdır
This work is shared under the specified license terms.
More theses from Tokat Gaziosmanpaşa Üniversity
- Fundamental solutions of a discontinuous conformable boundary value problem(2023)
- COVID-19 hastalarında ACE gen polimorfizminin belirlenmesi(2024)
- Evaluation of the insecticidal effect of some plant extracts and nanoparticles on spodoptera littoralis (Boisd.) (Lepidoptera: Noctuidae) larvae(2024)
- Kelam Bilimi ve zihinsel, psikolojik ve ruhsal yönleri üzerindeki etkileri(2021)
- 2018 Turkish Republic of revolution history course teacher's views on curriculum (Example of Yozgat province)(2019)
- Investigation of the aquaporine molecules expressions in human sperm cells from different age groups(2019)