The role of final delivery in customer satisfaction with online retail experience
2023
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Danışman: Doç. Dr. Murat Seyfi
Özet (EN)
Online retail has gained an importantplace in ourdailylives. Withtheincreasingnumber of consumers in the online retailexperience, thisconcept has alsobecomewidespread in the marketing literature. Inthisstudy, theconcept of online retailexperiencewasinvestigatedandtherelationshipbetweenthe final delivery step andcustomersatisfactionwasrevealed. Inthiscontext, the role of thelastdelivery step in therelationshipbetween online retailexperienceandcustomersatisfactionwasexamined in theresearchconducted on consumersaged 18 andolderwhohave online retailexperience. Theresults of theresearchrevealedthatthe online retailexperience has a significantpositiverelationshipbetweencustomersatisfactionandthe final delivery step. Inaddition, thepartialintermediaryeffect of the final delivery step wasfoundbetweenthe online retailexperienceandcustomersatisfaction.
Yazar
Dr. Simge Keklikçi
Bu Yayına Nasıl Atıf Yapılır
Simge Keklikçi (Master Thesis). The role of final delivery in customer satisfaction with online retail experience, 2023, Tokat Gaziosmanpaşa Üniversity.
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