Multi channel distribution systems

Distribution represents one of the sub marketing mix functions. The aim is here, to make reach goods, services and information flow to the end user, directly or indirectly through the distribution channel . It is possible whether one or more channel usage.Considering the organization?s policy, multi channel distribution system is called the edge of the distribution facilities. Multi Channel distribution systems present the efficient distribution model which is desirable for organizations, in the frame of managing the distribution channel members effectively.At this study, distribution is tried to explain, with literature, from basics to complex multi channel distribution system, including the processes and facilities.