CRM in Private Sector Entities in the Palestinian Market, and the Intervention of Social Media
2014
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Advisor: Mustafa Tümer
Abstract (EN)
Customer Relationship Management plays a critical role in the business world. Today the ability to manage customer relations, effectively can lead businesses to success in the competitive market with large numbers of rivals and substitutes. This thesis aims to measure the level of CRM, utilized by organizations in the Palestinian market. It will investigate the reasons for ineffective implementation and how social media and internet 2.0 could help in making CRM activities more effective and efficient. Keywords: CRM, Palestinian market, Customer Relationship Management implementation, CRM limitations, CRM and social media.
Author
Dr. Samer Mahmoud Rashed
How to Cite
Samer Mahmoud Rashed (Master Thesis). CRM in Private Sector Entities in the Palestinian Market, and the Intervention of Social Media, 2014, Eastern Mediterranean University.
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