Republİc's sequel logo and emblem

REPUBLĠC ' S SEQUEL LOGO AND EMBLEM Sıddık DURUR Consultant: Demet KARAPINAR Innovative policy which began with republic era has provided emergence of the institutions and foundations.ın the first year of the Turkish Republic, although mass media was inadequate,companies were in an effort to do something on their opportunities and resources.As businesses literally come from traditional construction,they didn't turn into an institution.with advertising,bannes,business cards,working with brands such as ads,businesses have been in instutionalization efforts during this period. Brand concept has become a clue which reminds op a symbol and an emblem in the minds of people over time.they have given importance to corporate vision of broad masses holding account in the organization's logo or emblem of work in order to receive certain distance in terms of both economy and instution.ın this study,development levels on the logo and emblem of institutinal structure which developed in the peiod we have received to the present time and instutional identity by devoloping on logo and emblem levels were examined. Key words: