The use of social media in destination marketing and the effect of social media on destination decisions of local tourists

Today, nearly whole world uses social media and usage areas of social media are expanding rapidly. It is taking over the traditional media, many advertising and promotional activities are now carried out with social media only. Choosing the target audience and the minimum budget required is much less than traditional media channels makes social media increasingly attractive. From the largest scale to the small and medium scale, all enterprises became aware of the social media and started to use it. Social media is used in destination marketing as well as product marketing. Social media has become a "choosing a destination" resource that tourists use. For this reason, businesses also benefit from social media in destination marketing.