Destination Image, Perceived Value, and Overall Satisfaction: An Application in Douala-Cameroon

This work complement the study made by previous researchers on destination image who investigated precisely the relationship between destination image, perceived value, and overall satisfaction. Made in Douala-Cameroon, the particularity of this work reside on the fact that there is an implication for the local people (residents of this city). The result of this research shows that destination image is positively linked to perceive value; destination image and overall satisfaction are positively linked; then perceive value plays the role of a mediator between destination image and overall satisfaction. Some implications were mention but the most critical ones were focus on the government, the private sectors, and the local residents in issues such as the protection of goods and services, trust, and fairness if Douala-Cameroon is to be one of the best destination to visit in Cameroon and why not in the entire Africa. Keywords: Destination image; Perceived value; Overall Satisfaction; Cameroon; Douala.