Consumer prefences at digital game market (The comparative research at university students who studies in Turkey and Italy)
2018
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Advisor: Prof. Dr. İkbal Aksulu
Abstract (EN)
Individuals play video games to remove the absence of amusement in their daily life. In this study, having knowledge about video games industry is tried to be discussedby us. Consumer acts and the factors affecting consumer acts are analyzed in detail. Informations about rapidly expanding video games industry are given. Producers, distributors, softwares are announced in video games industry are given place. Consumer acts about video games industry are made. Students studying in Turkey and Italy have attended to the survey. Founded datas are examined as schedules.Key words: Video games, video game sector, consumer behaviour
Author
Dr. İlker Demiral
Institution
Dokuz Eylül University
Uluslararası İşletmecilik Bilim Dalı
How to Cite
İlker Demiral (Master Thesis). Consumer prefences at digital game market (The comparative research at university students who studies in Turkey and Italy), 2018, Dokuz Eylül University.
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