Evaluation of blockchain firms' efficiency in terms of digital marketing: Paribu example

The purpose of this research is to evaluate the activities of blockchain companies in terms of digital marketing in the example of paribu company. Paribu is a platform for buying and selling cryptocurrencies both on the internet and on a mobile application. Digital marketing offers the opportunity to better define and segment the target audience based on factors such as demographic, geographical and interest. In this way, marketing efforts can be more specific and personalized, increasing the potential to engage and influence the target audience. Compared to traditional marketing methods, digital marketing can often be less costly. For example, using channels such as social media or email marketing is more economical than purchasing advertising space or producing printed materials. It is seen that the marketing activities of paribu, one of Turkey's leading crypto money platforms, are different sectors. At the beginning of these sectors are football token marketing, cinema marketing and advertisements. It has been observed that the main marketing activity of the paribu company, which carries out marketing activities by spreading to the consumer base, is the idea of the future. It has been emphasized that the future of paribu and blockchain technologies is suitable for investment, especially with the advertisements with the theme of there is tomorrow behind it, which are also broadcast on televisions, which are traditional media tools. Due to the use of crypto money, which has increased in recent years, paribu company has built its marketing studies