The impact of user experience design on brand value in digital marketing: A study on the Getir app

User experience design is a discipline used to enhance the experiences users have while interacting with a product or service. This design process aims to understand users' needs, provide usability and accessibility, facilitate interactions, and increase user satisfaction. User experience design is closely related to disciplines such as information architecture, interaction design, and visual design. Information architecture involves organizing and presenting content to enable easy user interaction. Interaction design determines how users will interact with a product or service and optimizes interactions to improve the user experience. Visual design focuses on how users perceive and engage with a product or service visually. This study aims to evaluate the importance of user experience design through the context of the Getir app. In this context, data was collected from 290 individuals using a survey method who used the Getir application, and an evaluation has been made. Digital marketing is the process of promoting and selling products or services through digital channels. This process progresses through methods such as internet-based advertising, social media usage, search engine optimization, email marketing, and mobile marketing. Digital marketing offers wider opportunities than traditional marketing methods in terms of reaching and interacting with the target audience. User experience design (UX Design) plays a critical role in digital marketing. UX encompasses the experiences of a user while interacting with a product, system, or service. In digital marketing, UX design is used to improve users' interactions with websites, mobile applications, or other digital platforms. The success of UX design depends on how effective and enjoyable a user's interactions with a brand are. Understanding users' needs and preferences, designing user-friendly interfaces according to this information, providing a seamless navigation experience for users, and being responsive to user feedback are fundamental elements of UX design. Effective UX design ensures that users spend more time on a website, increase conversion rates, and strengthen customer loyalty. For instance, a website that allows users to navigate easily, access information quickly, and experience a smooth purchasing process positively affects brand perception and increases customer satisfaction. Keywords: Digital marketing, User experience design, Usability