Designing a web site for e-commerce purpose (A sample application)

The advancements in the communication and telecommunication that generates the basic part of the global economy have considerably increased the commercial transactions made through internet in number and capacity. Today, ?touch and feel? shopping has been superseded by ?electronic commerce? that is rich in content, advertises the product in detail, puts the knowledge at forefront and provides the opportunity of shopping whenever you want to and wherever you are. Thus, this situation has increased the competition among the companies that do business through internet. The companies that are in the competition atmosphere have tended to different techniques so as to increase their sales.In this study, designing a web site for e-commerce has been intended. Therefore, the definition of e-commerce, the kinds of e-commerce, the advantages and disadvantages of e-commerce have been explained, the subjects like security in e-commerce (on a site that does business through internet) that increases sales, search engine optimization, internet advertising and long tail have been explored. With a practical application, the general structure of the e-commerce, the way it works and enforcement of the e-commerce have been supplied.