The effect of green marketing on consumer satisfaction and brand loyalty in Turkey
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Abstract (EN)
Green marketing has become a concept that has gained importance in the business and marketing world as a result of the increasing environmental awareness in terms of consumers in recent years. In addition, green marketing elements affect consumers' purchasing decisions and post-purchase behavior. For this purpose, in this study, green marketing elements and the concepts that emerged after consumption were determined and defined. With this study, it is aimed to reveal the effect of green marketing elements on consumer satisfaction and brand loyalty in terms of consumers in Turkey.
Author
Dilay Kıvanç Aksu
Institution
How to Cite
Dilay Kıvanç Aksu (Master Thesis). The effect of green marketing on consumer satisfaction and brand loyalty in Turkey, 2023, Bahçeşehir University.
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