The effect of trust in manager on perceived corporate reputation and organizational resilience

This study examines how trust in manager affects the impact on perceived corporate reputation and organizational resilience. Previous studies have investigated the relationship between organizational resilience and perceived corporate reputation. This study is the first to examine the effect of trust in manager on perceived corporate reputation and organizational resilience. The purpose of this study is to elucidate and explore the mechanism by which trust in managers affects perceived corporate reputation and organizational resilience. In this context, the study aims to develop a new perspective on the influence of trust in managers on the reputation and durability of organizations. Empirical research has been carried out to verify the existence of this relationship and to fulfill the objectives of the study. The hypotheses were created based on theoretical research and then validated through an online survey of 299 employees operating in Denizli. The study investigates the impact of using Partial Least Squares Structural Equation Modeling (PLS-SEM) and SmartPLS 4 software on organizations. The model is divided into two main components: the measurement model and the structural model. To assess the reliability and validity of the measurement model, PLS analysis was conducted, evaluating internal reliability (Cronbach alpha and composite reliability), discriminant validity (Fornell-Larcker criterion, HTMT criterion), and convergent validity (average variance extracted – (AVE)). The results demonstrated that the model exhibits reasonable levels of validity and reliability. As a result of testing the hypotheses in the structural model, it was concluded that the effect of the relationships between the variables was significant. The results indicate that trust in manager significantly affects perceived corporate reputation and organizational resilience. It has been concluded that the effect of trust in the manager on these variables is vital. The findings obtained that corporate reputation strengthens relationships with stakeholders during economic recessions, thereby increasing the competitiveness of businesses because stakeholders share the view that this contributes to a more resilient organization. The results of this study provide a foundation for exploring novel and unique research topics in future investigations.