Critical social media literacy in the context of new media image and body image presentation

Consumption, consumer culture, image and body presentation in the context of social media as a result of advances in communications technology constitutes an important part of everyday life. In the study, self-renewing, evolving communication technology as a result of being included in the individual's daily practice of people, analyze of new media the articulation to social network and intended to handle via scientific approach the routine visual sharing return to practical of everyday life. in the context critical literacy of social media. Social, ideological, economic, cultural and in particular technological developments constantly change structure, nature, characteristics and effects of communication tools. Technological developments has effected the dissemination of information to the world's most remote places to reach and to turn locality to be globalized. In addition, communication media increase depending on articulation of new media to the social network caused the digitalization of everyday life practices and it has expanded the boundaries of the public domain. Visuals examining on Instagram that is examination section of the study is important in this context. Mostly, individuals uses application Instagram which in suitable for the visual sharing; in order to build a virtual identity for consumption, body presentation and fashion. One of the key messages contained in the findings of the study is that no sharp distinction between virtual identity and real identity. Thus, it must be dealt construction of a virtual identity without being detached from reality. Image and identity built in virtual spaces is transformed into while trying to achieve in the real world and the ideal identity to be achieved. Thus, new media influence everyday practice in a concrete way. At this stage, the concepts of critical social media literacy is considered as a solution. When social media is examined with a critical approach to media literacy, individuals would turn the positioning as active subjects against to new media. In this sense, the concept of media literacy prevents the conversion that individuals being manipulated by the media impact.