The emergence of digital exhibition as a new media in the COVID-19 pandemic era

The closure of several art exhibitions after the COVID-19 pandemic impacted the art worker and the art industry. Along with the development of technology and new media today, the latest innovations in transforming artworks into digital and implementing digital exhibitions are emerging. This study seeks to understand digital displays' effectiveness as an alternative solution amid the COVID-19 pandemic. Using a qualitative methodology, data collection was carried out by distributing questionnaires to 100 respondents. Interviews with three artists as well as digital exhibition organizers were also conducted. The results of this study indicate that a digital exhibition is an alternative solution that positively impacts maintaining the value and existence of the art world during a pandemic.