Exploring the Relationship Between Instagram Usage, Self-Identity and Friendship Quality

The study explores the impacts of Instagram usage on self-identity and friendship quality. Instagram is widely domiciled among young adults. Instagram users may likewise follow others on the stage without their endorsement and this may improve the social networks for the individuals who have restricted social ties outside of the application. The study means to know the association between digital media, society, and personality development is considering in online media use. For this purpose, Instagram usage investigated to find out kinship quality and the relationship with a social personality. The research adopted a quantitative survey method through the use of Google form to sample 400 young Nigerian Instagram users living in North Cyprus. Results therefore revealed that frequent use of Instagram has positive influence on the friendship quality of the respondents. It was also uncovered that recurrence of Instagram use has an important relationship on the self- personality of the respondents (r = .28). Keywords: Self-identity, Friendship quality, Social Networking Sites, Instagram, Online friendshi