Factors Affecting Students to Accept Mobile Banking in North Cyprus: Application of the Unified Theory of Acceptance and Use of Technology Model

Technology continues to progress steadily in every field. Rapid advances in the internet and the smart phones lead banks to improve their field by mobile banking. Researches should be done in order to deepen knowledge about the factors that have influence on adoption to use mobile banking which can guide banks to increase the usage and improve their services. The purpose of this research is to measure the factors affecting university students to adopt mobile banking in the Republic of Northern Cyprus. The study framework based on the Unified Theory of Acceptance and Use of Technology (UTAUT) Model, considering only independent variables which are performance expectancy, effort expectancy, social influence and facilitating conditions. The data were collected from two hundred and fifty students who are studying in TRNC regarding the quantitative research methodology. This research revealed that all of the independent variables of UTAUT Model which are performance expectancy, effort expectancy, social influence and facilitating conditions have positive significant impact on the intention to use mobile banking in this country. Keywords: Mobile banking, the Unified Theory of Acceptance and Use of Technology (UTAUT) Model, Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions