The effect of price comparison sites on consumer purchasing intention

With the development of e-commerce over time, different business applications have developed simultaneously. Online consumers use price comparison sites, which are actively involved in digital applications, to search for information about the price or the store they are interested in. In addition to the concept of purchasing behavior of consumers, "e- behaviors" are also examined, as e-commerce has completely become "trade".Consumers whoprefer to shopvia the internet may have different expectations and wishes at every stage during the purchasing period. E-commerce and consumer purchasing behaviors have been observed in many different studies. In this study, the context of online shopping behavior between online price comparison websites was examined. The variety of products and services provided on the Internet causes confusion. Therefore, price comparison sites can bring together many offers on a single screen and compare them quickly and easily. As a result, consumers are turning to comparison shopping websites to save time in today's busy e-commerce market and to find the best offer for the product / service they are looking for. Therefore, in this research study, we examine how effective price comparison sites are on consumers' purchase intentions. Keywords: Price Comparison Sites, Purchase Intention, Purchase Decision, Consumer Behavior, E-commerce